Busy days for our member ViAllaite with media appearances, community awareness days and new partnerships

06.08.19

World Breastfeeding Week (1-7 August 2019) - It may be holiday season but for our associate member ViAllaite, July was a busy month with media appearances, community awareness days and new partnerships.

Preparations for the World Breastfeeding Week, a week in which each country must make a special effort to encourage and promote breastfeeding, saw an opportunity for ViAllaite Cameroon to come out of Yaoundé and give new experiences a shot. ViAllaite’s goal is, as it has always been since it was founded: to fight against malnutrition and infant mortality in Cameroon.

Their first stop was in Douala, the economic capital of the country, to take in a radio show (ABK) where the focus was on men and their fears and frustrations with regards to breastfeeding!

The team then headed to the coast to train the health staff of the Kribi District Hospital. There it was media attention once again and an interview by Kribi CRTV as part of two recordings for the programme “‘SOS Sant锑 to be broadcast on the occasion of the World Breastfeeding Week.

They took advantage of this trip to organise a community awareness and education day in the village of Fifinda on issues of breastfeeding and infant nutrition. A successful initiative…

In Yaoundé, ViAllaite’s activities continue to progress with the creation of new partnerships: with the Medela Company (a company that sells material for breastfeeding: milk, cream for nipples, baby bottles. They provided ViAllaite with material that they could use for their educational talks); the Fins Wins association (an association that supports women who sell fruits and vegetables in the markets. These women are important in communicating with other women because markets are places to meet. ViAllaite organizes training for these women so that they can share their knowledge with their clients); and the Association of Residents in Paediatrics (made up of students who finish their pediatric training) – ViAllaiite provides them with training.

ViAllaite’s success with mothers continues apace with the team meeting between 3000 and 4000 mothers per month in educational talks during immunisation or prenatal appointments – and 500 to 600 mothers in maternity.

Viallaite regularly visits the media, both television and radio stations, to talk about breastfeeding and to promote its importance. There have been successful indicators in 2018 suggesting that more mothers are practicing breastfeeding and are doing it for a little bit longer than previously recorded.

In the extreme North, where Viallaite just opened a new branch, their activities got off to a good start with team member Carine meeting up with nearly 1,400 mothers in educational talks and nearly 150 mothers in maternity during the month of July.

ViAllaite is now considering expanding its activities to the West of Cameroon by offering training to health and outreach staff in the villages.

 

ViAllaite was invited at the World Breastfeeding Week opening event in Yaoundé, where it as represented by Dr. Clemence Vougmo, pediatrician and president of its Cameroonian office (see video below). A breastfeeding coalition convention was signed on this occasion between the Association of Midwives of Cameroon, the Association of Pediatricians of Cameroon and ViAllaite.

 

 

Most read articles

22 countries do not allow mothers to pass their citizenship on to their children

17.01.17

The right of mothers to pass their citizenship on to their children has dramatic consequences on the civil and political rights, as well as economic, social and cultural rights of

Lire plus

Portrait of a (working) mother

01.09.18

UN Geneva - MMM is delighted to support a photo exhibition illustrating mothers' challenges and choices (or lack of it) in combining professional work and family.

Lire plus

International Conference #Mothers4Peace – 3-4 May, Casablanca (Morocco)

03.05.18

Mothers at the heart of change for a culture of peace. Showcasing examples at family, community, national and international levels.

Lire plus
See all the articlesof the category

News from MMM Network

AJAD MMM runs sexuality education program in schools in Cote d’Ivoire to combat teenage pregnancies

21.10.19

Cote d'Ivoire / UNESCO - Following the implementation of UNESCO's O3 program on Comprehensive Sexuality Education in communities, AJAD MMM continues its campaign in schools in collaboration with the Ministry of

Read more

With ESPERAS, MMM Belgium and its partners highlight the work of women building sustainable peace in their communities – 3 countries, 3 films

12.10.19

Brussels – Esperas witnessed a great result from its 1st peace project involving 3 documentary films filmed in 3 countries with Belgium Television broadcasting them this month. The films highlight the actions

Read more

Busy days for our member ViAllaite with media appearances, community awareness days and new partnerships

06.08.19

World Breastfeeding Week (1-7 August 2019) - It may be holiday season but for our associate member ViAllaite, July was a busy month with media appearances, community awareness days and new partnerships.

Read more

MMM and AJAD changing communities and lives in UNESCO funded initiative

20.05.19

“Great things are not done by impulse but by a series of small things brought together” - Vincent Van Gogh

Read more

MMM members share news of their grassroots work with and for mothers

20.05.19

At our recent AGM held in Brussels, we were proud to welcome so many of our new members. It was a rich day filled with passion and diversity as each organization offered their individual testimonial on the valu

Read more

ESPERAS Peace Lab to present No Man’s Land documentary film project

20.05.19

MMM Belgium as a founder member, is preparing for the second Esperas Peace Lab this month, to be held at Gent. [caption id="attachment_5881" align="alignleft" width="180"] No Man's Land Flyer[/caption] On the

Read more