Busy days for our member ViAllaite with media appearances, community awareness days and new partnerships

06.08.19

World Breastfeeding Week (1-7 August 2019) - It may be holiday season but for our associate member ViAllaite, July was a busy month with media appearances, community awareness days and new partnerships.

Preparations for the World Breastfeeding Week, a week in which each country must make a special effort to encourage and promote breastfeeding, saw an opportunity for ViAllaite Cameroon to come out of Yaoundé and give new experiences a shot. ViAllaite’s goal is, as it has always been since it was founded: to fight against malnutrition and infant mortality in Cameroon.

Their first stop was in Douala, the economic capital of the country, to take in a radio show (ABK) where the focus was on men and their fears and frustrations with regards to breastfeeding!

The team then headed to the coast to train the health staff of the Kribi District Hospital. There it was media attention once again and an interview by Kribi CRTV as part of two recordings for the programme “‘SOS Sant锑 to be broadcast on the occasion of the World Breastfeeding Week.

They took advantage of this trip to organise a community awareness and education day in the village of Fifinda on issues of breastfeeding and infant nutrition. A successful initiative…

In Yaoundé, ViAllaite’s activities continue to progress with the creation of new partnerships: with the Medela Company (a company that sells material for breastfeeding: milk, cream for nipples, baby bottles. They provided ViAllaite with material that they could use for their educational talks); the Fins Wins association (an association that supports women who sell fruits and vegetables in the markets. These women are important in communicating with other women because markets are places to meet. ViAllaite organizes training for these women so that they can share their knowledge with their clients); and the Association of Residents in Paediatrics (made up of students who finish their pediatric training) – ViAllaiite provides them with training.

ViAllaite’s success with mothers continues apace with the team meeting between 3000 and 4000 mothers per month in educational talks during immunisation or prenatal appointments – and 500 to 600 mothers in maternity.

Viallaite regularly visits the media, both television and radio stations, to talk about breastfeeding and to promote its importance. There have been successful indicators in 2018 suggesting that more mothers are practicing breastfeeding and are doing it for a little bit longer than previously recorded.

In the extreme North, where Viallaite just opened a new branch, their activities got off to a good start with team member Carine meeting up with nearly 1,400 mothers in educational talks and nearly 150 mothers in maternity during the month of July.

ViAllaite is now considering expanding its activities to the West of Cameroon by offering training to health and outreach staff in the villages.

 

ViAllaite was invited at the World Breastfeeding Week opening event in Yaoundé, where it as represented by Dr. Clemence Vougmo, pediatrician and president of its Cameroonian office (see video below). A breastfeeding coalition convention was signed on this occasion between the Association of Midwives of Cameroon, the Association of Pediatricians of Cameroon and ViAllaite.

 

 

Most read articles

In this together: Share the Care, Transform Tomorrow

02.07.22

UN New York, HLPF - Join us on July 11th for a discussion on how #SharingTheCare at every level - family, community, governments and private sector - is vital for

Lire plus

An almost Perfect Mother – New Podcast series with Isabelle Roskam

26.04.22

We are delighted to be launching our new podcast series An almost Perfect Mother featuring Isabelle Roskam, professor of development and parenting psychology at the University of Louvain, Belgium. Isa

Lire plus

Friendship NGO at the forefront of the fight against climate change

09.12.21

Our associate member in Bangladesh, Friendship NGO, responds to the call for input into an upcoming UN report on Human Rights and Climate Change.

Lire plus
See all the articlesof the category

News from MMM Network

Lessons learnt from the #MenLikeMe campaign

26.09.22

Our grass roots member in Canada Mothers Matter Centre launched their campaign in response to the drastic increase in Gender-Based Violence (GBV) experienced across Canada during the COVID-19 pandemic. In March

Read more

Rozaria Memorial Trust nominated for UNESCO Education Prize

05.07.22

Make Mothers Matter has always believed in the crucial role of civil society in addressing key issues such as women and girls’ education. It is for this reason that we are supporting and giving voice to one o

Read more

An almost Perfect Mother – New Podcast series with Isabelle Roskam

26.04.22

We are delighted to be launching our new podcast series An almost Perfect Mother featuring Isabelle Roskam, professor of development and parenting psychology at the University of Louvain, Belgium. Isabelle spec

Read more

Ambassadors of Hope – stories of courage

26.04.22

In March this year Esperas hosted a virtual event to coincide with International Women’s Day 2022. The Peace Lab titled Ambassadors of Hope brought together three remarkable women who have been peace-building

Read more

MMM Member Mothers Matter Center in Canada launches #MenLikeMe Campaign

03.03.22

The #MenLikeMe Campaign calls on men and boys to join the fight to prevent and end violence against women.

Read more

Call for an end to systematic human rights violations against indigenous mothers

03.03.22

UN Geneva, Human Rights Council - Our associate member EDO Group was one of four civil society organisations given a speaking slot during the high level segment of the 49th Human Rights Council. In her message,

Read more