Busy days for our member ViAllaite with media appearances, community awareness days and new partnerships

06.08.19

World Breastfeeding Week (1-7 August 2019) - It may be holiday season but for our associate member ViAllaite, July was a busy month with media appearances, community awareness days and new partnerships.

Preparations for the World Breastfeeding Week, a week in which each country must make a special effort to encourage and promote breastfeeding, saw an opportunity for ViAllaite Cameroon to come out of Yaoundé and give new experiences a shot. ViAllaite’s goal is, as it has always been since it was founded: to fight against malnutrition and infant mortality in Cameroon.

Their first stop was in Douala, the economic capital of the country, to take in a radio show (ABK) where the focus was on men and their fears and frustrations with regards to breastfeeding!

The team then headed to the coast to train the health staff of the Kribi District Hospital. There it was media attention once again and an interview by Kribi CRTV as part of two recordings for the programme “‘SOS Sant锑 to be broadcast on the occasion of the World Breastfeeding Week.

They took advantage of this trip to organise a community awareness and education day in the village of Fifinda on issues of breastfeeding and infant nutrition. A successful initiative…

In Yaoundé, ViAllaite’s activities continue to progress with the creation of new partnerships: with the Medela Company (a company that sells material for breastfeeding: milk, cream for nipples, baby bottles. They provided ViAllaite with material that they could use for their educational talks); the Fins Wins association (an association that supports women who sell fruits and vegetables in the markets. These women are important in communicating with other women because markets are places to meet. ViAllaite organizes training for these women so that they can share their knowledge with their clients); and the Association of Residents in Paediatrics (made up of students who finish their pediatric training) – ViAllaiite provides them with training.

ViAllaite’s success with mothers continues apace with the team meeting between 3000 and 4000 mothers per month in educational talks during immunisation or prenatal appointments – and 500 to 600 mothers in maternity.

Viallaite regularly visits the media, both television and radio stations, to talk about breastfeeding and to promote its importance. There have been successful indicators in 2018 suggesting that more mothers are practicing breastfeeding and are doing it for a little bit longer than previously recorded.

In the extreme North, where Viallaite just opened a new branch, their activities got off to a good start with team member Carine meeting up with nearly 1,400 mothers in educational talks and nearly 150 mothers in maternity during the month of July.

ViAllaite is now considering expanding its activities to the West of Cameroon by offering training to health and outreach staff in the villages.

 

ViAllaite was invited at the World Breastfeeding Week opening event in Yaoundé, where it as represented by Dr. Clemence Vougmo, pediatrician and president of its Cameroonian office (see video below). A breastfeeding coalition convention was signed on this occasion between the Association of Midwives of Cameroon, the Association of Pediatricians of Cameroon and ViAllaite.

 

 

Most read articles

Together with mothers in Afghanistan for the right to education for their daughters

26.11.20

A look back at our online High Level Panel Discussion of 25 November 2020 - Event recording, highlights, how you can get involved in the #RaiseAPen campaign

Lire plus

#RaiseAPen Campaign kicks off

12.11.20

Make Mothers Matter (MMM), backed by key global personalities and organisations, is kicking off the #RaiseAPen campaign with a strong mobilisation video, answering the call of mothers in Afghanistan f

Lire plus

Changing narratives about unpaid care work and the economy

03.07.21

UN New York / HLPF - Register now to join us virtually at this year’s High Level Political Forum side-event.

Lire plus
See all the articlesof the category

News from MMM Network

Afghan faces and voices of courage

21.09.21

August 15th saw the collapse of the Afghan government and a return to power by the Taliban. At MMM, like much of the rest of the world, we were shocked at the speed with which change came about.

Read more

MMM France presents results of first 1000 days survey – Will French mothers be heard?

21.09.21

To advocate for the needs and expectations of mothers in relation to the French government's forthcoming reform on the #1000premiersjours (#First1000Days), MMM France was determined to hear and consult them fir

Read more

The many voices of entrepreneurship

04.07.21

We were delighted to support and take part in one of our member-organised events in May this year. Mulheres a Obra in Portugal, hosted their annual conference, ‘The Voices of Female Entrepreneurship’ virtua

Read more

Mame Pentru Mame looks back on Covid-19 challenges for mothers giving birth

29.06.21

UN Geneva - We are proud to share the contribution of our associate member in Romania Mame Pentru Mame, to an upcoming UN report on the right to sexual and reproductive health, covering both the challenges and

Read more

“Without Mothers there is no better to build back to”

21.05.21

The COVID pandemic has upended many lives around the world. But according to recent reports, women, particularly mothers, have been bearing the brunt of not just the economic damage but also the increase in Unp

Read more

MMM joins KISANY in celebrating Mothers the whole month of May

06.05.21

We are excited to partner with the KISANY family this May as many parts of the world celebrate Mother’s Day.

Read more