Circl4Life

Make Mothers Matter is a partner of the European Research Project :

CIRC4Life – May 2018-2021

The delegation has been chosen to participate in the EU research project CIRC4Life funded by the Horizon 2020 Programme. We are in charge of the communications and conducting 4 consumer surveys on attitudes to recycling and reuse, the eco-points system (rewarding system to encourage recycling and sustainable consumption) and the new developed products.

It aims to develop and test three new business models in different sectors based in the circular economy including these approaches:

  • co-creation of products and services,
  • sustainable consumption,
  • collaborative recycling and reuse.

“A circular economy is a regenerative system in which resource input and waste, emission, and energy leakage are minimised by slowing, closing, and narrowing energy and material loops. This is in contrast to a linear economy which is a ‘take, make, dispose’ model of production.” Ellen Mc Arthur Foundation

The Co-creation of Products/Services model will bring end-users closer to the design and manufacturing phases by identifying consumer preferences Big-data online mining product reviews and evaluating product specifications and prototypes through Living Labs to customise end-user requirements.

The Sustainable Consumption model will develop a method to calculate the eco-points of products based on the outcome of the FP7 myEcoCost project, assess product environment footprints (PEF), provide a traceable solution to monitor product’s sustainability along the value chain, and support end-users and stakeholders to actively implement the circular economy by raising awareness and implementing activities that share knowledge..

The Collaborative Recycling/Reuse model will develop a system for stakeholders to interact with each other in order to facilitate the use/reuse of end-of-life products and it will reduce waste, and implement the eco-credits awarding scheme to encourage people to recycle/reuse.

This project will be demonstrated at a large scale in 4 sectors: electrical and electronic products (tablets, domestic and industrial lightning) and farming and agri-foods sectors (pigmeat and organic vegetables). Demonstrators will be developed in the UK (Cornwall and Berkshire Counties) and Spain (Regions of Murcia, Basque Country and Valencia).

This project has received funding under the European Union’s Horizon 2020 research and innovation programme under Grant agreement No. 776503.

Recent news from the European Delegation

How to engage consumers in the circular economy?

14.02.20

As part of #Circ4life, an EU Horizon 2020 Research Project, Make Mothers Matter conducted three consumer surveys in order to uncover how to better engage end-users in the circular economy.

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CIRC4Life calls for your input on Consumer Surveys

17.09.19

As part of #Circ4life, an EU Horizon 2020 Research Project, MMM is embarking on two new consumer surveys. The aim is to involve end-users in the creation and design of new business models based on the circular

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MMM launches New survey on attitudes to reuse and recycling

15.07.19

The #CIRC4Life project consumer’s survey on attitudes to reuse and recycling concerning electronic and food products has been launched!  

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EESC Seminar : Families play a pivotal role in accelerating the transition to a circular economy

15.05.19

On May 14th, Make Mothers Matter celebrated the International Day of Families by hosting a seminar highlighting the importance of engaging mothers and families as changemakers for sustainable development.

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Seminar on the role of families in the circular economy – 14 May 2019 EESC Brussels

15.04.19

Make Mothers Matter is organising in partnership with the European Economic and Social Committee a seminar on “the Role of Families in achieving the Circular Economy” on the occasion of the International Da

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