It aims to develop and test three new business models in different sectors based in the circular economy including these approaches:
“A circular economy is a regenerative system in which resource input and waste, emission, and energy leakage are minimised by slowing, closing, and narrowing energy and material loops. This is in contrast to a linear economy which is a ‘take, make, dispose’ model of production.” Ellen Mc Arthur Foundation
The Co-creation of Products/Services model will bring end-users closer to the design and manufacturing phases by identifying consumer preferences Big-data online mining product reviews and evaluating product specifications and prototypes through Living Labs to customise end-user requirements.
The Sustainable Consumption model will develop a method to calculate the eco-points of products based on the outcome of the FP7 myEcoCost project, assess product environment footprints (PEF), provide a traceable solution to monitor product’s sustainability along the value chain, and support end-users and stakeholders to actively implement the circular economy by raising awareness and implementing activities that share knowledge..
The Collaborative Recycling/Reuse model will develop a system for stakeholders to interact with each other in order to facilitate the use/reuse of end-of-life products and it will reduce waste, and implement the eco-credits awarding scheme to encourage people to recycle/reuse.
This project will be demonstrated at a large scale in 4 sectors: electrical and electronic products (tablets, domestic and industrial lightning) and farming and agri-foods sectors (pigmeat and organic vegetables). Demonstrators will be developed in the UK (Cornwall and Berkshire Counties) and Spain (Regions of Murcia, Basque Country and Valencia).
As part of CIRC4Life, an EU Horizon 2020 Research Project, Make Mothers Matter conducted three consumer surveys in order to uncover how to better engage end-users in the circular economy. On the 20th of Octobe
As part of #Circ4life, an EU Horizon 2020 Research Project, MMM is embarking on two new consumer surveys. The aim is to involve end-users in the creation and design of new business models based on the circular
The #CIRC4Life project consumer’s survey on attitudes to reuse and recycling concerning electronic and food products has been launched!
On May 14th, Make Mothers Matter celebrated the International Day of Families by hosting a seminar highlighting the importance of engaging mothers and families as changemakers for sustainable development.
Make Mothers Matter is organising in partnership with the European Economic and Social Committee a seminar on “the Role of Families in achieving the Circular Economy” on the occasion of the International Da