As part of CIRC4Life, an EU Horizon 2020 Research Project, Make Mothers Matter conducted three consumer surveys in order to uncover how to better engage end-users in the circular economy.
On the 20th of October (11:00 – 12:15 CET), we will present the survey results and key recommendations in a Webinar on “How to encourage consumer engagement in the circular economy”.
This webinar will be the second of two webinars. The first takes places on the 14th of October and will be on “Incentivising new circular economy business models”.
Mothers have an important role to play in finding solutions to the current climate crisis.
In addition, women, and particularly mothers, play a key role in promoting sustainable practices among their children, family, and the communities they live in.
We therefore believe that mothers play a pivotal role in transitioning to a circular economy.
A report on the surveys’ results and our recommendations was sent to the European Commission in November 2019.
In this report, MMM highlighted that any new circular economy solutions or policies must consider the direct economic and social impact and the required investment in time. Although crucial for the wellbeing of the planet, this investment in time is not recognised. We drew a parallel between this unrecognised work for the environment and the unpaid care work undertaken mainly by mothers or women and which is absolutely necessary for the wellbeing of society.
We also recommended the inclusion of education on sustainable practices in school curricula or extracurricular activities. Societies need to train and encourage end-users and in particular families, in sustainable practices such as reducing waste, recycling and reuse, eco-friendly habits, use of energy-efficient products, consuming local, sustainable consumption, second hand buying, etc. These will have a multiplying effect, as they will transfer this knowledge to the families and communities they live in.
1 OECD, Gender and Sustainable Development Maximising the Economic, Social and Environmental role of women, 2008, p.64
2 The World Health Organisation, Gender, Climate Change and Health, 2014, p.6.
UN New York / HLPF - Register now to join us virtually at this year’s High Level Political Forum side-event.
UN New York / HLPF - A look back at our side-event to the UN High Level Political Forum
The ongoing conflict and resulting humanitarian crisis in Ukraine has had a devastating impact on the mental and physical health of mothers and their children, on both those who have fled and those who have sta
Our contribution to the EU Commission's Call for evidence: “Access to affordable and high-quality long-term care” The COVID-19 pandemic has highlighted the need to strengthen the European care economy. To e
The European Commission (EC) has announced its new plan to develop a European Care Strategy expected to strengthen long-term care and early childhood education and care, as envisaged under the European pillar o
April saw the Kick-off Meeting of the Erasmus + Project “We Learn Everywhere” which took place in Athens and online. In this project, parents will stand up to ensure an up-skilling pathway for adults in cha
Make Mothers Matter strongly welcomes the launch of a European Care Strategy. In these unprecedented times, when Europe is navigating a global pandemic, when political tensions boil over and heinous attacks on