Mark your calendars for the CEPS Webinar on engaging consumers (and families) in Circular Economy

12.10.20

As part of CIRC4Life, an EU Horizon 2020 Research Project, Make Mothers Matter conducted three consumer surveys in order to uncover how to better engage end-users in the circular economy.

On the 20th of October (11:00 – 12:15 CET), we will present the survey results and key recommendations in a Webinar on “How to encourage consumer engagement in the circular economy”.

For more info
Register now

This webinar will be the second of two webinars. The first takes places on the 14th of October and will be on “Incentivising new circular economy business models”.

For more info   
Register now

Mothers have an important role to play in finding solutions to the current climate crisis.

OECD studies of household behaviour show that women are more likely to recycle, buy organic food and eco-labelled products and place a higher value on energy-efficient transport.  In addition, women make over 80% of consumer purchasing decisions in families1.Indeed, they are often responsible for most of the household consumer decisions, including in relation to food, water, and household energy2.

In addition, women, and particularly mothers, play a key role in promoting sustainable practices among their children, family, and the communities they live in.
We therefore believe that mothers play a pivotal role in transitioning to a circular economy.

A report on the surveys’ results and our recommendations was sent to the European Commission in November 2019.
In this report, MMM highlighted that any new circular economy solutions or policies must consider the direct economic and social impact and the required investment in time. Although crucial for the wellbeing of the planet, this investment in time is not recognised. We drew a parallel between this unrecognised work for the environment and the unpaid care work undertaken mainly by mothers or women and which is absolutely necessary for the wellbeing of society.

We also recommended the inclusion of education on sustainable practices in school curricula or extracurricular activities. Societies need to train and encourage end-users and in particular families, in sustainable practices such as reducing waste, recycling and reuse, eco-friendly habits, use of energy-efficient products, consuming local, sustainable consumption, second hand buying, etc. These will have a multiplying effect, as they will transfer this knowledge to the families and communities they live in.

____________

1 OECD, Gender and Sustainable Development Maximising the Economic, Social and Environmental role of women, 2008, p.64
2 The World Health Organisation, Gender, Climate Change and Health, 2014, p.6.

Most read articles

MMM welcomes first ever Human Rights Council resolution on Care

11.10.23

UN Geneva, Human Rights Council - Entitled ‘Centrality of care and support from a human rights perspective’, this landmark resolution was presented by the governments of Argentina, Iceland, Mexico

Lire plus

A snapshot of our Women at the Peace Table Conference

20.06.23

It was by all accounts, a remarkable gathering of global peacemakers. They came from all over the world to lend their voice and support to the message of the Conference:

Lire plus

Call to action: make 2024 the EU year for Women’s Mental Health

09.10.23

In June this year, the European Union (EU) Commission announced a new high-priority initiative to address the mental health of all Europeans.

Lire plus
See all the articlesof the category

News from the MMM European Delegation

Mothers Can-Bringing mothers back to work

13.05.24

MMM is working on the project “Mothers Can-Bringing mothers back to work”, a European partnership between six countries (Belgium, Cyprus, Germany, Romania, Spain and Greece). The project aims to support mot

Read more

Breaking the intergenerational cycle of poverty by investing in children and their families

07.05.24

Make Mothers Matter participated in the conference “Investing in an inclusive and fair future for Europe. European Child Guarantee: from engagement to reality", organised within the framework of the Belgian p

Read more

La Hulpe Declaration: positive step for social justice in the EU

07.05.24

MMM welcomes the recent adoption of La Hulpe Declaration, under the Belgian presidency. This inter-institutional document aims at shaping the future social agenda of the European Union for the period 2024-2029.

Read more

Every mother should have access to the long-term care she needs and deserves

20.04.24

In a timely joint statement, we at Make mothers Matter, along with 16 European NGOs, have urged EU policymakers to prioritise long-term care in the upcoming 2024-2029 legislature. This call comes as the Belgian

Read more

Empowering Families for a Better Tomorrow Insights from We Learn Everywhere Conference

13.02.24

This event, marked by insightful presentations and discussions, addressed the challenges and opportunities that exist in parenting within our complex society and highlighted the tools created to provide parents

Read more

Parental tools for mental wellbeing: join us in Brussels to find out the results

09.01.24

The "We Learn Everywhere" (WLE) project is a pioneering initiative that has made significant strides in promoting family well-being through education and support for parents and children across Europe. As this

Read more