Be Family® – committing companies to act in support of families in the workplace

01.03.24

MMM as founding member, is pleased to announce the launch of Be Family®, a bold and new movement that aims to ensure companies and organisations act inclusively and responsibly towards families and people with Care responsibilities.

The idea is to shift the paradigm from ‘families adapting to companies’ to ‘companies adapting to families’, thereby contributing to the realisation of  the UN Sustainable Development Goals (SDGs) 4, 5, 6, 8 and 16.

This project echoes advocacy initiatives to which MMM has made significant contributions, such as the EU Directive 2029/1158 on work-life balance for parents and carers.

It is vital to make companies and organisations realise that enabling employees who are parents to reconcile their lives, will have a positive ripple effect on society making it more inclusive and benefit the companies in terms of recruitment, talent retention and developing people loyalty. It will further help them to formalise their social objectives and contribute to progress on the SDGs.

What does Be family® stand for?

  • A group of companies that are convinced that balancing employees’ lives is a strength for both families and businesses
  • The sharing of good practices
  • A company tool for self-assessment in terms of supporting work-life balance
  • Concrete recommendations for progress and development
  • Certification that recognises companies’ actions and helps them to make continuous improvements

The founders of the Be Family® movement, Markus Sandmayr, Françoise Cardoso and Make Mothers Matter, created a team of leaders that include Caroline de Senneville, Di-Elodie Peng, Géraldine Corcia, Damien Paineau, Amandine Gicquel and Tiphaine Mayolle.

Be Family® has mobilised and brought on board extremely committed organisations: Augustin Boulot (B Corp), Lea Binet (GPTW), Julio Andrade (UNITAR), Anais Denoits (Utopies), Karine Arquer (Les Parents Zens) and renowned professionals Judith Aquien, Bénédicte Laferriere, Putri Realita, Marine Jouët, Mila Lebrun, Selma El Mouissi, John Cagnol.

MMM is proud to be a part of this new endeavour. Collectively we are hopeful we can help companies to grow alongside their people, especially mothers and fathers and those with caring responsibilities.

 → More information on Be Family® ‘s Website

 

Most read articles

MMM welcomes first ever Human Rights Council resolution on Care

11.10.23

UN Geneva, Human Rights Council - Entitled ‘Centrality of care and support from a human rights perspective’, this landmark resolution was presented by the governments of Argentina, Iceland, Mexico

Lire plus

A snapshot of our Women at the Peace Table Conference

20.06.23

It was by all accounts, a remarkable gathering of global peacemakers. They came from all over the world to lend their voice and support to the message of the Conference:

Lire plus

Call to action: make 2024 the EU year for Women’s Mental Health

09.10.23

In June this year, the European Union (EU) Commission announced a new high-priority initiative to address the mental health of all Europeans.

Lire plus
See all the articlesof the category

Latest News from MMM and its Network

Supporting mothers as caregivers and educators – MMM @ the Human Rights Council

26.03.24

UN Geneva - As the 55th session of the Human Rights council wraps up, here is an overview of our contributions to the discussions that took place on a wide range of topics. Our aim with all our interventions wa

Read more

Mothers run the most demanding start-up: the family

24.03.24

UN New York, CSW68 - These wise words, uttered by of one of the speakers at our event, Let's change the narrative: invest in mothers, sums up the challenges faced by mothers. Organised online on the margins of

Read more

Let’s change the narrative: Invest in Mothers

11.03.24

UN New York, CSW68 - Join us for a discussion on changing the narrative in support of mothers - an online parallel event to the 68th UN Commission on the Status of Women

Read more

Be Family® – committing companies to act in support of families in the workplace

01.03.24

MMM as founding member, is pleased to announce the launch of Be Family®, a bold and new movement that aims to ensure companies and organisations act inclusively and responsibly towards families and people with

Read more

Inclusive social protection for realising children’s rights

01.03.24

UN Geneva, Human Rights Council - - Co-organised with a group of Child Rights organisations, we invite you to join us for this hybrid event which will take place around the HRC's annual day of the rights of the

Read more

Stop using women and girls as weapons of war says MMM member

27.02.24

UN Geneva, Human Rights Council - Passy Mubalama, Activist and Executive Director of Aidprofen, our associate member in the Democratic Republic of Congo, was one of the 4 Civil Society speakers selected to addr

Read more