Making the invisible work of mothers visible
#MomneyProject
Every day, often alongside their professional lives, mothers devote countless hours to CARE – from household tasks to raising and supporting their children. Sociologists call it INVISIBLE WORK. Although its economic contribution is immense, it remains unseen, unrecognised and undervalued.
How do I support the Campaign?
Mothers featured on the next banknotes? The campaign story
For the first time since 2002, the European Central Bank (ECB) has launched a contest to redesign Eurozone banknotes. This historic moment offers a unique opportunity to make the invisible work of mothers visible.
That’s why we teamed up with Saatchi & Saatchi France, inviting six illustrators from across Europe to create designs that celebrate the essential tasks of motherhood.
The powerful illustrations have been created by Aurore Petit, Meroo Seth, Virginie Kypriotis, Adolie Day, Maelys Chay and Alice Hoffman. Each design highlights a fundamental caregiving task — nurturing, comforting, teaching, protecting — all acts that build our future.
1. Entertainment
2. Household management
3. Organising daily life
4. Listening and support
5. Education
6. Care
I want to support the Campaign
Mothers: the hidden power behind the economy
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MMM Media Center
📄 Press release 14 November 2024: Make Mothers Matter launches The MoMney Project
