13.07.25
MMM was invited to speak at AGE’s annual conference, which focused on contributing to the EU Strategy on Intergenerational Fairness. The event explored a range of key areas, including the labour market, health and care services, housing, mobility, digitalisation and climate change.
As the European Union faces a rapidly ageing population, the proportion of people aged 65 and over has risen significantly – from 16% to 25% in just two decades.
This demographic shift presents a range of challenges, including changes in work-life balance, increased demand for care services, and strains on social cohesion.
To address these issues, it is essential to implement a framework rooted in intergenerational solidarity, supporting a vision of equality across age groups. For the first time, the EU has appointed a Commissioner specifically dedicated to Intergenerational Fairness, Youth, Culture, and Sport, with a key priority of developing a Strategy on Intergenerational Fairness.
At MMM we were grateful to contribute to these discussions as we believe the EU must embrace an intergenerational approach to work-life balance and childcare.
Intergenerational solidarity is a foundational value of the European Union. Article 3 of the Treaty on European Union clearly states that solidarity between generations is a cornerstone of our shared futures. While important steps have been taken – such as the 2019 Work Life Balance Directive and the 2022 European Care Strategy – further action is needed to turn this principle into lasting practical change.
Why?
Because parents, especially mothers, struggle to combine work with caregiving duties. Over one-third of parents report difficulty balancing the two, with many mothers going part-time or leaving their jobs entirely. This results in mothers carrying out a disproportionate amount of unpaid care work, resulting in long-term economic disadvantages as well as pay and pension gaps.
Many families turn to grandparents for support, often due to lack of other options, financial constraints and trustworthy caregivers. In the UK, 40% of grandparents over 50 regularly provide care, and 71% of those ages 50-64 are still working. Again, this support goes largely unrecognised and unsupported.
The motherhood penalty leads to career interruptions and part-time or poorly paid jobs and often results in women giving up careers. In an MMM European survey of more than 10,000 mothers across Europe, we found that 55% of mothers change their working status after having a child with 27% reporting that motherhood negatively impacted their careers.
An ageing population increases the risk of loneliness and isolation, which can significantly impact the physical and mental health of older adults. Research shows that older adults who stay active and engaged – whether through caregiving, volunteering or mentorship – tend to enjoy better overall well-being. However, a lack of support and the structural separation between generations often limit these valuable interactions.
While recent EU initiatives are a promising start, their implementation remains uneven across Member States. In many countries, there is limited provision for transferring parental leave to grandparents, and unpaid care work often goes unrecognised. In the absence of clear intergenerational policy frameworks, families are left to shoulder care responsibilities on their own, frequently facing significant financial and emotional strain.
Several European countries have already implemented measures to value unpaid care work and support caregivers:
An international example comes from Japan, where the town of Nagi has become a model for integrating older people into childcare. Older people serve as honorary grandparents, mentoring and supporting parents. They built Multigenerational Community Spaces that promote interaction between older people and children, enhancing community and continuity. Nagi’s model has led to a stable birth rate, stronger social ties, and better well-being for parents, children and older people.
However, caution is needed in how these models are implemented, to ensure they do not discourage fathers from taking their paternity leave.
We need to move beyond living in silos—seperated by age, roles, institutions, and even the spaces we inhabit. To effectively address the societal and personal challenges we face, including the growing mental health crisis, we must rekindle a shared sense of belonging, one that connects generations and values every stage of life. Care work is a collective responsibility, and it deserves fair recognition and support.
Guide to avoid stereotypical communication when talking about ageing and older people
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MMM was invited to speak at AGE’s annual conference, which focused on contributing to the EU Strategy on Intergenerational Fairness. The event explored a range of key areas, including the labour market, healt
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