05.12.24
Make Mothers Matter co-presented the official launch of Be Family in Paris, a movement aimed at bridging the gap between personal and professional life for working parents. This first event, which took place in November, featured 12 passionate and inspiring speakers along with over 100 participants, primarily HR professionals and work-life balance experts.
Picture above, from left to right: Afaf Abounouadar, MMM Executive Director; Françoise Cardoso, Be Family co-founder; Anne-Claire de Liedekerke, MMM President; Markus Sandmayr, Be Family co-founder
The energy and commitment of all attendees made the event a resounding success, laying the foundation for Be Family’s mission: to create more inclusive, family-friendly work environments that recognise and support the essential role of parents.
While corporate family policies have improved, driven by evolving regulations and the increasing participation of women in the labour force, achieving true work-life harmony remains a significant challenge, in particular for mothers. At MMM, we understand that for too long, families—especially mothers—have adapted to the needs of businesses. However, we firmly believe it is now time to change this around and for companies to adapt to the realities of modern families. Studies consistently show that happy, supported parents and caregivers are more productive and engaged employees—a clear win-win for individuals and companies alike.
The launch event brought together corporate leaders, advocates and members of the Be Family Community to inspire change and innovation in workplace policies. Highlights of the day included:
Looking ahead, Be Family will continue its efforts to drive change. Below are some highlights from recent activities:
As a co-founder of Be Family, MMM seeks to take bold steps in influencing both policymakers and business leaders to champion and implement workplace parental policies that genuinely address the needs of families. By showcasing this initiative and the best practices it generates MMM aims to spark profound and lasting changes in professional environments, fostering a more inclusive and family-friendly work culture, for the benefit of everyone.
MMM and Be Family invite companies to join this transformative movement, proving that supporting families is not just good ethics—it’s good business.
The Be Family Community
04.03.25
The European Commission’s initiative on a new Gender Equality Roadmap post-2025, marks a significant step forward in addressing gender disparities across the European Union. Make Mothers Matter (MMM
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UN New York, UN Commission on Social Development – Register now to our virtual side-event for a discussion on how a more equal sharing of unpaid care and domestic work
05.12.24
We were delighted to coorganise, together with the European Parents Association (EPA), the “Quality Assurance in Child and Family Support in Europe: Policy Lessons for Evidence-Informed Decision
01.08.25
UN New York – Following the Human Rights Council's 2025 Annual day on the rights of the child – which focussed on Early Childhood Development – a resolution on that same topic will be tabled at the 80th U
29.07.25
UN New York – UN New York – On 16 July, we hosted a side-event at the UN High Level Political Forum (HLPF) titled Unpaid Care at the Core: A Catalyst for Achieving the SDGs. The event aimed to highlight the
14.07.25
UN Geneva - The UN Human Rights Council provides a crucial platform for advocacy and engagement on key human rights issues that affect mothers. This overview highlights MMM’s engagement at the 59th session of
13.07.25
MMM was invited to speak at AGE’s annual conference, which focused on contributing to the EU Strategy on Intergenerational Fairness. The event explored a range of key areas, including the labour market, healt
09.07.25
Make Mothers Matter, along with 24 member organisations of the Alliance for Investing in Children, has sent a joint letter to Ursula von der Leyen (President of the European Commission), Roberta Metsola (Presid
06.07.25
UN New York / HLPF - Register now to join us online for our High Level Political Forum side-event.