05.12.24
Make Mothers Matter co-presented the official launch of Be Family in Paris, a movement aimed at bridging the gap between personal and professional life for working parents. This first event, which took place in November, featured 12 passionate and inspiring speakers along with over 100 participants, primarily HR professionals and work-life balance experts.
Picture above, from left to right: Afaf Abounouadar, MMM Executive Director; Françoise Cardoso, Be Family co-founder; Anne-Claire de Liedekerke, MMM President; Markus Sandmayr, Be Family co-founder
The energy and commitment of all attendees made the event a resounding success, laying the foundation for Be Family’s mission: to create more inclusive, family-friendly work environments that recognise and support the essential role of parents.
While corporate family policies have improved, driven by evolving regulations and the increasing participation of women in the labour force, achieving true work-life harmony remains a significant challenge, in particular for mothers. At MMM, we understand that for too long, families—especially mothers—have adapted to the needs of businesses. However, we firmly believe it is now time to change this around and for companies to adapt to the realities of modern families. Studies consistently show that happy, supported parents and caregivers are more productive and engaged employees—a clear win-win for individuals and companies alike.
The launch event brought together corporate leaders, advocates and members of the Be Family Community to inspire change and innovation in workplace policies. Highlights of the day included:
Looking ahead, Be Family will continue its efforts to drive change. Below are some highlights from recent activities:
As a co-founder of Be Family, MMM seeks to take bold steps in influencing both policymakers and business leaders to champion and implement workplace parental policies that genuinely address the needs of families. By showcasing this initiative and the best practices it generates MMM aims to spark profound and lasting changes in professional environments, fostering a more inclusive and family-friendly work culture, for the benefit of everyone.
MMM and Be Family invite companies to join this transformative movement, proving that supporting families is not just good ethics—it’s good business.
The Be Family Community
09.07.24
Mothers play an essential role in families by ensuring their loved ones are nourished, educated, and healthy, but their unpaid care work often leads to economic and social injustices, known
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28.04.25
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17.04.25
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