Be Family® – committing companies to act in support of families in the workplace

01.03.24

MMM as founding member, is pleased to announce the launch of Be Family®, a bold and new movement that aims to ensure companies and organisations act inclusively and responsibly towards families and people with Care responsibilities.

The idea is to shift the paradigm from ‘families adapting to companies’ to ‘companies adapting to families’, thereby contributing to the realisation of  the UN Sustainable Development Goals (SDGs) 4, 5, 6, 8 and 16.

This project echoes advocacy initiatives to which MMM has made significant contributions, such as the EU Directive 2029/1158 on work-life balance for parents and carers.

It is vital to make companies and organisations realise that enabling employees who are parents to reconcile their lives, will have a positive ripple effect on society making it more inclusive and benefit the companies in terms of recruitment, talent retention and developing people loyalty. It will further help them to formalise their social objectives and contribute to progress on the SDGs.

What does Be family® stand for?

  • A group of companies that are convinced that balancing employees’ lives is a strength for both families and businesses
  • The sharing of good practices
  • A company tool for self-assessment in terms of supporting work-life balance
  • Concrete recommendations for progress and development
  • Certification that recognises companies’ actions and helps them to make continuous improvements

The founders of the Be Family® movement, Markus Sandmayr, Françoise Cardoso and Make Mothers Matter, created a team of leaders that include Caroline de Senneville, Di-Elodie Peng, Géraldine Corcia, Damien Paineau, Amandine Gicquel and Tiphaine Mayolle.

Be Family® has mobilised and brought on board extremely committed organisations: Augustin Boulot (B Corp), Lea Binet (GPTW), Julio Andrade (UNITAR), Anais Denoits (Utopies), Karine Arquer (Les Parents Zens) and renowned professionals Judith Aquien, Bénédicte Laferriere, Putri Realita, Marine Jouët, Mila Lebrun, Selma El Mouissi, John Cagnol.

MMM is proud to be a part of this new endeavour. Collectively we are hopeful we can help companies to grow alongside their people, especially mothers and fathers and those with caring responsibilities.

 → More information on Be Family® ‘s Website

 

Most read articles

Mothers, unpaid care work and global crises – connecting the dots

02.07.24

UN New York / HLPF - Register now to join us online at this year’s High Level Political Forum side-event.

Lire plus

Time Poverty and the Motherhood Penalty
Unveiling Economic and Social Injustices

09.07.24

Mothers play an essential role in families by ensuring their loved ones are nourished, educated, and healthy, but their unpaid care work often leads to economic and social injustices, known

Lire plus

Envisioning care as a common thread to global crises

29.07.24

UN New York - Our virtual HLPF side-event brought together experts to shed light on how the various global crises we face (in particular climate change and other environmental crises,

Lire plus
See all the articlesof the category

Latest News from MMM and its Network

Recognising Unpaid Care Work and addressing Its Unequal Distribution: A Key Step in Tackling Informal Employment

15.06.25

UN Geneva – At the 113th International Labour Conference (ILC), Make Mothers Matter (MMM) brought the perspectives of mothers and other unpaid caregivers to two key agenda topics: the transition to formal emp

Read more

Make Mothers Matter calls for action on Maternal Mental Health at EU Summit

07.06.25

As part of European Mental Health Week, Members of the European Parliament (MEPs) András Kulja and Zoltán Tarr (both EPP) hosted a two-day Mental Health Summit on Prevention and Recovery in Modern Society 

Read more

Parents as Partners in Education
Our member EPA: Celebrating 40 Years of Advocacy

07.06.25

Make Mothers Matter was delighted to celebrate and participate in the 40th Anniversary and International Conference of our member, the European Parents’ Association (EPA), hosted by the European Economic and

Read more

Motherhood and the Beijing Agenda – a retrospective

10.05.25

UN New York – The 69th UN Commission on the Status of Women (CSW69) marked the thirtieth anniversary of the Beijing Declaration and Platform for Action (BPfA). This landmark global policy document was adopted

Read more

Child and family poverty a political choice not an inevitability

28.04.25

Make Mothers Matter in a joint statement of the EU Alliance for Investing in Children, calls for a Europe that protects every child, by aligning EU’s policies and budget to eradicate child poverty.

Read more

Milestones for Mothers: First Oral Statement and Landmark UN Recognition at CSW69

17.04.25

UN New York – At this year's 69th session of the Commission on the Status of Women (CSW69), two significant moments highlighted our ongoing fight for mothers' rights. We emphasised how mothers continue to fac

Read more