Be Family® – committing companies to act in support of families in the workplace

01.03.24

MMM as founding member, is pleased to announce the launch of Be Family®, a bold and new movement that aims to ensure companies and organisations act inclusively and responsibly towards families and people with Care responsibilities.

The idea is to shift the paradigm from ‘families adapting to companies’ to ‘companies adapting to families’, thereby contributing to the realisation of  the UN Sustainable Development Goals (SDGs) 4, 5, 6, 8 and 16.

This project echoes advocacy initiatives to which MMM has made significant contributions, such as the EU Directive 2029/1158 on work-life balance for parents and carers.

It is vital to make companies and organisations realise that enabling employees who are parents to reconcile their lives, will have a positive ripple effect on society making it more inclusive and benefit the companies in terms of recruitment, talent retention and developing people loyalty. It will further help them to formalise their social objectives and contribute to progress on the SDGs.

What does Be family® stand for?

  • A group of companies that are convinced that balancing employees’ lives is a strength for both families and businesses
  • The sharing of good practices
  • A company tool for self-assessment in terms of supporting work-life balance
  • Concrete recommendations for progress and development
  • Certification that recognises companies’ actions and helps them to make continuous improvements

The founders of the Be Family® movement, Markus Sandmayr, Françoise Cardoso and Make Mothers Matter, created a team of leaders that include Caroline de Senneville, Di-Elodie Peng, Géraldine Corcia, Damien Paineau, Amandine Gicquel and Tiphaine Mayolle.

Be Family® has mobilised and brought on board extremely committed organisations: Augustin Boulot (B Corp), Lea Binet (GPTW), Julio Andrade (UNITAR), Anais Denoits (Utopies), Karine Arquer (Les Parents Zens) and renowned professionals Judith Aquien, Bénédicte Laferriere, Putri Realita, Marine Jouët, Mila Lebrun, Selma El Mouissi, John Cagnol.

MMM is proud to be a part of this new endeavour. Collectively we are hopeful we can help companies to grow alongside their people, especially mothers and fathers and those with caring responsibilities.

 → More information on Be Family® ‘s Website

 

Most read articles

Mothers, unpaid care work and global crises – connecting the dots

02.07.24

UN New York / HLPF - Register now to join us online at this year’s High Level Political Forum side-event.

Lire plus

Widowed mothers: MMM calls for addressing the distinct challenges they face

20.06.24

UN Geneva, Human Rights Council - MMM was invited to contribute to a side-event organised by Widows Rights International to discuss the unique challenges faced by widows who are mothers,

Lire plus

Time Poverty and the Motherhood Penalty
Unveiling Economic and Social Injustices

09.07.24

Mothers play an essential role in families by ensuring their loved ones are nourished, educated, and healthy, but their unpaid care work often leads to economic and social injustices, known

Lire plus
See all the articlesof the category

Latest News from MMM and its Network

Milestones for Mothers: First Oral Statement and Landmark UN Recognition at CSW69

17.04.25

UN New York – At this year's 69th session of the Commission on the Status of Women (CSW69), two significant moments highlighted our ongoing fight for mothers' rights. We emphasised how mothers continue to fac

Read more

“Equality in name means nothing without equality in reality”
MEPS Maria Walsh and Eleonora Meleti

07.04.25

With the new Road Map for Gender Equality, the EU acknowledges that gender equality remains a challenge across member states, with women still earning 12.7% less than men and facing greater employment gaps, par

Read more

Ensuring Work-Life Balance: The EU’s Commitment to Supporting Parents, notably mothers, and Gender Equality

19.03.25

At the latest EPSCO Council (Employment, Social Policy, Health, and Consumer Affairs), the Council of the European Union adopted groundbreaking Conclusions aimed at addressing work-life balance and promoting ge

Read more

Championing Mothers’ Rights at the UN Human Rights Council

18.03.25

UN Geneva - The 58th session of the UN Human Rights Council (HRC58) provided a crucial platform for advocacy, engagement, and collaboration on pressing human rights issues. MMM representatives made significant

Read more

Breaking the Cycle: Gender Equality as a Path to Better Mental Health

18.03.25

The Council of the European Union has taken a decisive step in recognising the vital connection between gender equality and mental health.

Read more